How re-branding paved the way for Citroen’s success

Local rebranding is what makes Citroen cars stand out from the rest. Their brand relaunch that took place earlier this year marked a new chapter in the history of Citroen in Australia.




The company seems to have unlocked the secrets to attract their target market. Let’s take a look at how they made things possible. Below are their cornerstones:

They focused on aesthetics

This brand’s dedication to beauty has led the company to make modifications to suit the ever-changing tastes of its market. Ever since its launch, it has attracted young clients and these clients are getting younger and younger every year. Thanks to the car’s colourful, modern and vibrant image, targetting young professionals has been convenient. It matches the fast-paced lifestyle of modern families.

Design is one factor why consumers buy a car. They want a car that they can proudly show to their friends, colleagues and even family members. They buy cars to make a statement. That is why focusing on aesthetics is never a wrong move for carmakers.

They focused on improvement

Citroen car makers are aware that the preferences of their clients may change without notice. That is why the company has geared toward experimenting new designs and updating its image from time to time. The purpose of rebranding is to provide a different flavour to Citroen enthusiasts and current owners. Many a Citroen dealership Brisbane has these days rotate models and offer streamlined line-up to simplify the buying process.

Rebranding should not only be superficial but should start from the inside-out. Adding modern features goes a long way to ensure a boost in sales. While the price of a used car is easy on your pockets, there’s nothing like modern safety features found in the latest Citroen models these days. Having such peace of mind is priceless.

They focused on parts availability

One of the secrets to a successful dealership is the availability of replacement parts. The right colour and design will not be effective if no genuine replacement parts available. That is why when looking for a Citroen car model, check if the specific model you like has Citroen parts available. This gives you an assurance that a replacement part is available at the dealership in case you need one in the future.

Whether you plan to buy a brand new or used car, always consider the availability of replacement parts. On top of this, look for extended warranties on parts and labour to get the most out of the deal.

They focused on satisfaction

Satisfaction does not only come from buying the right car at the right price and with the right warranty. Satisfaction should also come from positive client experience. That is why reliable Citroen dealers go out of their way to ensure the client experience is top-notch.

To attract younger buyers, a car dealership should only focus on short-term revenue. That is why Citroen targets young families because these are the people who will potentially stay in business with them and will buy their next car from the same company. This means these buyers will buy flashier, bigger and pricier model in the future.

To sum it up

Focusing on aesthetics, improvement, parts availability and satisfaction is the secret to successful car marketing. With these cornerstones, it is safe to say that Citroen carmakers and dealers are on the right track. Paying attention to these focal points will definitely make any buyer want to invest their hard-earned money in the latest Citroen model. More info at